Why it's WOW

• Award-winning waterproofing technology blocks out humidity locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture
• Delivers silky, glassy-smooth, super frizz-resistant styles
• Heat-activated formula contains heat protectants
• Ultra-light spray feels like nothing is on the hair
• Economical. Results last through 3-4 shampoos